We transformed Walmart's retail POS advertising strategy, utilizing advanced analytics techniques to build an attribution model that maximizes sales. "The First results are impressive. We have functional facts that are helping us have more insightful conversations with our most analytical clients and shift budget from other Marketing activities and even other players in the industry," — Walmart Connect Commercial and Operations Director.

Created a sophisticated marketing analytics framework to improve the conversion of customers on Amazon’s platform for a Nintendo product.​ We utilized advanced analytical techniques such as a Markov Chain-based Multi-Touch Attribution model and a Marketing Mix Model using Robyn to evaluate the effectiveness of Nintendo’s marketing campaign on the Amazon Ads platform​.

Description goesGlorang operates an online educational platform offering extracurricular learning to K-12 students.​ We designed, developed and implemented Glorang’s AI strategy including the implementation of ML solutions to increase customer retention by more efficiently allocating marketing spend. We also redesigned the company’s pricing strategy by identifying the most profitable discount strategies through off-the-shelf descriptive analytics. here